COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 425RETAIL MANAGEMENT3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns basic concepts of retailing.
2Learns retailing strategies.
3Learns Information gathering and processing in retailing.
4Learns retail management.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2012-2013 Fall1AHMET BARDAKCI

Course Details
Course Code:  BUSI 425 Course Title:  RETAIL MANAGEMENT
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: English Course Semester :  2012-2013 Fall
Course Coordinator :  PROFESSOR AHMET BARDAKCI E-Mail:  abardakci@pau.edu.tr, Phone Number :  296 2701, 296 2701, 296 2701, 296 3865, 296 2701,
Course Location Course location is not specified.
Goals : Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Content : 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Attendance : %
Topics
WeeksTopics
1 Introduction to retailing
2 Strategic planning in retailing
3 Retail institutions by ownership
4 Retail institutions by store based strategy mix
5 Identifying and understanding consumers
6 Information gathering and processing in retailing
7 Midterm exam
8 Trade-area analysis
9 Site selection
10 Developing merchandise plans
11 Implementing merchandise plans
12 Financial merchandise management
13 Pricing in retailing
14 Establishing a retail image
Materials
Materials are not specified.
Resources
ResourcesResources Language
Retail Management, Berry Berman & Joel R. EvansEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes