COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 318MARKETING3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01            
LO 02            
LO 03            
LO 04            
LO 05            
LO 06            
Sub Total            
Contribution000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2014-2015 Spring2DUYGU KOÇOĞLU

Course Details
Course Code:  ISLE 318 Course Title:  MARKETING
L+P Hour : 3 + 0   Course Code : 2   Language Of Instruction: Turkish Course Semester :  2014-2015 Spring
Course Coordinator :  PROFESSOR DUYGU KOÇOĞLU E-Mail:  dkocoglu@pau.edu.tr, Phone Number :  296 2686,
Course Location İİBF C0305,
Goals : Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Content : Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Attendance : %
Topics
WeeksTopics
1 Marketing concept. The importance of marketing
2 Marketing environment
3 Strategic marketing planing
4 Marketing research and marketing information system
5 Consumer market, buyer behavior
6 İndustrial markets,
7 İnternational markets
8 Midterm exam
9 Market segmentation
10 Market targeting
11 Case study
12 Market positioning
13 Marketing Mix
14 Promoting products
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes