COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 419PUBLIC RELATIONS3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Course Content The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Defines the main objectives of public relations programs.
2Defines the main principles prepared public relations programs.
3Arranges public relations programs to improve company image and establish positive relationship between firm and its target groups.
4Interprets other firms’ public relation programs.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01545454545454
LO 02545454545454
LO 03545454545454
LO 04545454545454
Sub Total201620162016201620162016
Contribution545454545454

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1SÜLEYMAN BARUTÇU

Course Details
Course Code:  ISLE 419 Course Title:  PUBLIC RELATIONS
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2018-2019 Fall
Course Coordinator :  PROFESSOR SÜLEYMAN BARUTÇU E-Mail:  sbarutcu@pau.edu.tr, Phone Number :  296 2702,
Course Location İİBF A0016,
Goals : The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Content : The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world
Attendance : %70
Topics
WeeksTopics
1 The definition, the importance and nature of public relations, the history of public relations
2 The similar concepts to public relations
3 Social responsibility, total quality management and organizational culture and public relations
4 Effective communication in public relations
5 The main principles and objectives of public relations
6 Organizational image, identification and reputation in public relations
7 Organizational structure in public relations department
8 The plan and management of public relations
9 Target audience in public relations
10 Communications tools in public relations
11 Ethics in public relations
12 The effective presentation techniques and body language in public relations
13 The successful public relations practices in Turkey
14 The successful public relations practices in the World
Materials
Materials are not specified.
Resources
ResourcesResources Language
Sabuncuoğlu, Z. (2010) İşletmelerde Halkla İlişkiler, Alfa Aktüel,Bursa Türkçe
Çamdereli, M., Okay, A., Karadoğan E. (2003) , Halka İlişkiler Kitabı, İstanbul Üniversitesi, İletişim Fakültesi Yayınları, İstanbulTürkçe
Seitel, F. P. (2013) The Practice of Public Relations,12th Edition,Upper Saddle River, NJ: Pearson Education. English
TENGILIMOĞLU, DİLAVER; ÖZTÜRK, YÜKSEL. İşletmelerde Halkla İlişkiler. Seçkin Yayıncılık, 2011.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes