COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 410BUSINESS STRATEGIES3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures.
Course Content This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1 Interpreting of a coherent core of economic concepts and principles relevant to the assessment of business strategy
2Analysing the nature of strategic choice and role of risk and information in economic-decision making
3Distinguishing the role of analitic tools to develop business strategies
4Formulating strategies for corporate level
5Implementing strategies developed both business level and corporate level

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 0155555555 555
LO 02555555555555
LO 03555555555555
LO 04555555555555
LO 05555555555555
Sub Total252525252525252520252525
Contribution555555554555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1SARAH ANNE KAYA

Course Details
Course Code:  BUSI 410 Course Title:  BUSINESS STRATEGIES
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: English Course Semester :  2017-2018 Spring
Course Coordinator :  E-Mail:  Phone Number : 
Course Location Course location is not specified.
Goals : Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures.
Content : This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.
Attendance : %70
Topics
WeeksTopics
1 The concept of strategy management and its development
2 Strategic Management Approaches
3 External Environment Analysis
4 The Methods Implemented In External Environment Analysis
5 Internal Environment Analysis
6 SWOT Analysis
7 The Organizational Mission, Vision and Objectives
8 Mid-term exam
9 Formulating strategy and portfolio analysis
10 Corporate strategies
11 Business Strategies
12 Functional Strategies
13 Implementing Strategies
14 Strategic Leadership and Decision Making
Materials
Materials are not specified.
Resources
ResourcesResources Language
Fred R. David,Strategic Management: Concepts and Cases, 11/E, Pearson English
Wheelen, Bamford,Hunger, Hoffman. Strategic Management and Business Policy, PearsonEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam30Midterm Exam
Project20Project
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes