COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 411INTERNET MARKETING3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Course Content Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1To use the opportunities presented by the Internet
2To practice knowledge and skills in the field of Internet marketing
3To apply via the Internet marketing process
4To perform marketing applications on the Internet

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01555555555555
LO 02555444444444
LO 03555555555555
LO 04455555555555
Sub Total192020191919191919191919
Contribution555555555555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes