COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 309MARKETING MANAGEMENT3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Course Content Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Prepares marketing programs for a product
2Defines product, price, promotion and distribution strategies.
3Takes decisions about product, price, promotion and distribution.
4Organizes a marketing department.
5Controls and audits marketing activities.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01555555555555
LO 02545454545455
LO 03555555555555
LO 04545454545454
LO 05545555555555
Sub Total252225232523252325232524
Contribution545555555555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall5DUYGU KOÇOĞLU

Course Details
Course Code:  ISLE 309 Course Title:  MARKETING MANAGEMENT
L+P Hour : 3 + 0   Course Code : 5   Language Of Instruction: Turkish Course Semester :  2018-2019 Fall
Course Coordinator :  PROFESSOR DUYGU KOÇOĞLU E-Mail:  dkocoglu@pau.edu.tr, Phone Number :  296 2686,
Course Location İİBF C0103,
Goals : The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Content : Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)
Attendance : %
Topics
WeeksTopics
1 Decision Making in Marketing and Marketing Management Process
2 Product, Product Life Cycles, New Product Development Process, Packaging, Brands
3 Price and Pricing Methods
4 Price Strategies and Elasticity in Price Decision
5 Promotion and Marketing Communication
6 Personnel Selling and Sales Management Process
7 Body Language in Personal Selling, Personal Selling Process and Sales Promotion
8 Midterm exam
9 Advertising and Public Relations
10 Direct Marketing and Direct Marketing Tools
11 E-commerce and Internet Marketing
12 Distribution Channels and Physical Distribution
13 Organizing Marketing Department
14 Auditing Marketing Activities
Materials
Materials are not specified.
Resources
ResourcesResources Language
Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USATürkçe
Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USATürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes