COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 434INTERNATIONAL MARKETING - II3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers
Course Content Introduction: the concept of international marketing Factors influencing international marketing decisions International trade theories International marketing strategy International product policy Distribution: foreign market entry Pricing in international marketing International promotion
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns to international marketing management
1Learns the concept of international marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01            
Sub Total            
Contribution000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes