COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 433INTERNATIONAL MARKETING - I3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective the aim of this lecture is to teach international aspects of marketing
Course Content this lecture covers international marketing environmet and discuss how different conditions affect marketing
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Summer1AHMET BARDAKCI

Course Details
Course Code:  BUSI 433 Course Title:  INTERNATIONAL MARKETING - I
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: English Course Semester :  2018-2019 Summer
Course Coordinator :  PROFESSOR AHMET BARDAKCI E-Mail:  abardakci@pau.edu.tr, Phone Number :  296 2701, 296 2701, 296 2701, 296 3865, 296 2701,
Course Location İİBF A0011, İİBF A0015,
Goals : the aim of this lecture is to teach international aspects of marketing
Content : this lecture covers international marketing environmet and discuss how different conditions affect marketing
Attendance : %70
Topics
WeeksTopics
1 introduction to global marketing
2 introduction to global marketing
3 the global economic environment
4 the global trade environment
5 social and culturalal environment
6 the political legal and regulatory environment
7 midterm exam
8 the political legal and regulatory environment
9 segmentation targeting and positioning
10 segmentation targeting and positioning
11 importing expoting and sourcing
12 importing expoting and sourcing
13 global amrket entry strategies
14 global amrket entry strategies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Global Marketing Warren Keegan & Mark C. Green Prentice hallEnglish
Global Marketing Warren Keegan & Mark C. Green Prentice hallEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes