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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBKY 415PUBLIC RELATIONS IN ADMINISTRATION3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To teach the activities and organization of public relations at private sector or public institutions
Course Content The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Defines public relations
2Explains the behavioral dimension of public relations.
3Compares Turkish Public Relations activities with other countries.
4Analysis the principles of public relations.
5Evaluates the activities of public relations in times of crisis.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001555555555555
LO 002545454545454
LO 003545454545454
LO 004545454545555
LO 005545454545455
Sub Total252125212521252125222523
Contribution545454545455

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13452
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination11313
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2016-2017 Fall1ÖZGE ÜNVER DİRLİK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBKY 415 PUBLIC RELATIONS IN ADMINISTRATION 3 + 0 1 Turkish 2016-2017 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ÖZGE ÜNVER DİRLİK ounver@pau.edu.tr İİBF A0017 %70
Goals To teach the activities and organization of public relations at private sector or public institutions
Content The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes