PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
UTFB 408	ADVERTISING AND MARKETING COMMUNICATION	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aims to provide the basic tools necessary for the development of effective integrated marketing communication programs, to understand the planning and implementation of media activities, and to analyze the advertisements in different venues.
Course Content	Integrated marketing communication, ethics in integrated marketing communication, targeting, positioning, planning and budgeting, branding, packaging, point of purchase communication, selection of advertising messages, selection of advertising medium, traditional and digital media, measurement of advertising effectiveness.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To learn integrated marketing communication
2	To learn the purpose of marketing communication
3	To learn integrated marketing communication planning
4	To recognize modern advertising practices
5	To learn the advertising management process

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14
LO 001	3	3	3	3	3	3	3	3	3	3	3	3	3	3
LO 002	3	3	3	3	3	3	3	3	3	3	3	3	3	3
LO 003	3	3	3	3	3	3	3	3	3	3	3	3	3	3
LO 004	3	3	3	3	3	3	3	3	3	3	3	3	3	3
LO 005	3	3	3	3	3	3	3	3	3	3	3	3	3	3
Sub Total	15	15	15	15	15	15	15	15	15	15	15	15	15	15
Contribution	3	3	3	3	3	3	3	3	3	3	3	3	3	3

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	20	20
Final examination	1	26	26
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student