Weeks | Topics |
1 |
The definition, and the importance of public relations, the
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2 |
History of public relations and similar concepts to public relations
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3 |
Effective communication in public relations
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4 |
Social responsibility, total quality management and organizational culture and public relations
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5 |
Organizational image, identification and reputation in public relations
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6 |
The main principles and objectives of public relations
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7 |
Public relations management process
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8 |
Organizational structure in public relations department
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9 |
The characteristics of the employees of the public relations department and their place of duty
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10 |
Target audience in public relations
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11 |
Communication tools used in public relations (written tools)
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12 |
Communication tools used in public relations (verbal, audio-visual and new media tools)
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13 |
Proactive and reactive public relations, Ethics in public relations, The successful public relations practices in Turkey
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14 |
Public relations in crisis period, The successful public relations practices in the World
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