1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
  3. BUSINESS ADMINISTRATION DEPARTMENT
  4. 202 BUSINESS ADMINISTRATION (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 405MARKETING RESEARCH3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective This course aims to provide insight about marketing research process thoroughly
Course Content Early phases of marketing research, research design formulation, data collection, preparation and analysis.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1understands the importance of scientific methodology
2learns qualitative and quantitative research techniques
3compares and contrast attitude scales
4learns the basic of data collection, analysis and preparation of research report

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00114351542453
LO 00213451542451
LO 00313451542451
LO 00414351555452
Sub Total4141420420171116207
Contribution14451543452

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms11515
Final examination11717
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall3SELÇUK BURAK HAŞILOĞLU
Details 2019-2020 Fall4SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 405 MARKETING RESEARCH 3 + 0 3 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU hasiloglu@pau.edu.tr İİBF C0106 %
Goals This course aims to provide insight about marketing research process thoroughly
Content Early phases of marketing research, research design formulation, data collection, preparation and analysis.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes