PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 410	BUSINESS STRATEGIES	3 + 0	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures.
Course Content	This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Interpreting of a coherent core of economic concepts and principles relevant to the assessment of business strategy
2	Analysing the nature of strategic choice and role of risk and information in economic-decision making
3	Distinguishing the role of analitic tools to develop business strategies
4	Formulating strategies for corporate level
5	Implementing strategies developed both business level and corporate level

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	3	4	4	4		5	4	3	4	4
LO 002	3	4	4	4		4	4	3	4	4
LO 003	3	4	4	4		4	4	3	4	4
LO 004	3	4	4	4		5	4	3	4	4
LO 005	3	4	4	4		5	4	3	4	4
Sub Total	15	20	20	20		23	20	15	20	20
Contribution	3	4	4	4	0	5	4	3	4	4	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	15	15
Final examination	1	17	17
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BUSI 410	BUSINESS STRATEGIES	3 + 0	1	English	2015-2016 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
			İİBF A0011	%70

Goals		Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures.
Content		This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.

Topics

Weeks	Topics
1	The concept of strategy management and its development
2	Strategic Management Approaches
3	External Environment Analysis
4	The Methods Implemented In External Environment Analysis
5	Internal Environment Analysis
6	SWOT Analysis
7	The Organizational Mission, Vision and Objectives
8	Mid-term exam
9	Formulating strategy and portfolio analysis
10	Corporate strategies
11	Business Strategies
12	Functional Strategies
13	Implementing Strategies
14	Strategic Leadership and Decision Making

Materials

Materials are not specified.

Resources

Resources	Resources Language
Fred R. David,Strategic Management: Concepts and Cases, 11/E, Pearson	English
Fred R. David,Strategic Management: Concepts and Cases, 11/E, Pearson	English

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student