PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 309	MARKETING MANAGEMENT	3 + 0	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Course Content	Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)
Prerequisites	ISLE 333 PRINCIPLES OF MARKETING
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Prepares marketing programs for a product
2	Defines product, price, promotion and distribution strategies.
3	Takes decisions about product, price, promotion and distribution.
4	Organizes a marketing department.
5	Controls and audits marketing activities.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	5	5	5	5	3	5	5	4	5	5	5
LO 002	5	5	5	5	3	5	5	4	5	5	5
LO 003	5	5	5	5	3	5	5	3	5	5	5
LO 004	5	5	5	5	3	5	5	3	5	5	5
LO 005	5	5	5	5	3	5	5		5	5	5
Sub Total	25	25	25	25	15	25	25	14	25	25	25
Contribution	5	5	5	5	3	5	5	3	5	5	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	15	15
Final examination	1	17	17
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2019-2020 Fall	1	SÜLEYMAN BARUTÇU
Details	2019-2020 Fall	2	DUYGU KOÇOĞLU

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISLE 309	MARKETING MANAGEMENT	3 + 0	1	Turkish	2019-2020 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. SÜLEYMAN BARUTÇU	sbarutcu@pau.edu.tr		İİBF AB108	%70

Goals		The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Content		Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)

Topics

Weeks	Topics
1	Decision Making in Marketing and Marketing Management Process
2	Product, Product Life Cycles, New Product Development Process, Packaging, Brands
3	Price and Pricing Methods
4	Price Strategies and Elasticity in Price Decision
5	Promotion and Marketing Communication
6	Personnel Selling and Sales Management Process
7	Body Language in Personal Selling, Personal Selling Process and Sales Promotion
8	Midterm exam
9	Advertising and Public Relations
10	Direct Marketing and Direct Marketing Tools
11	E-commerce and Internet Marketing
12	Distribution Channels and Physical Distribution
13	Organizing Marketing Department
14	Auditing Marketing Activities

Materials

Materials are not specified.

Resources

Resources	Resources Language
Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul	Türkçe
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USA	Türkçe
Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Pazarlama İlkeleri ve Yönetimi. Beta. Ankara	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student