PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SBO 327	MEDIA LITERACY	2 + 0	1st Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Course Content	General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Explains basic concepts.
2	Explains the contributions of important theoreticians.
3	Explains the positive and negative impact of the media to the society.
4	Identifies the main persuasion/propaganda techniques.
5	Uses information search skills to reach various messages.
6	Demonstrates critical attitute toward recieved media products.
7	Evaluates the messages received from various media channels.
8	Produces media messages for various media.
9	Evaluates the impact of media’s commercial aspect on messages.
10	Participates in the social life using the media effectively.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	8	8
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	6	CEVAT SERCAN ÖZER

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
SBO 327	MEDIA LITERACY	2 + 0	6	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer CEVAT SERCAN ÖZER	csozer@pau.edu.tr		ACMYO A0209	%70

Goals		The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Content		General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.

Topics

Weeks	Topics
1	Introduction
2	The Role of the Media
3	The Emergence of the Media Literacy Concept
4	Why Media Literacy Matters
5	Media Literacy Skills
6	Eight Principles in Media Education
7	What Is Not Media Literacy?
8	Media Literacy Coverage
9	Media Literacy Skill Areas
10	Being Media Literate
11	Basic Concepts in Media Analysis
12	Mass Media and Television's Effect Theories
13	Introduction to New Media Literacy
14	New Media Literacy Coverage

Materials

Materials are not specified.

Resources

Resources	Resources Language
Medya Okuryazarlığı-Elkitabı/Kemal İNAL - Ütopya Yayınevi	Türkçe
Medya Okuryazarlığı – Prof. Dr. Nilüfer SEZER- İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Midterm Exam	40	Midterm Exam
Final Exam	60	Final Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student