PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
CGL 248	PUBLIC RELATIONS	3 + 0	1st Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	With this course, students will gain competencies of public relations.
Course Content	General objectives, duties and responsibilities, public relations, messaging, public and media relations, sponsorship.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Enhance the image and public relations strategy
2	Corporate image, and constantly keep a positive detection.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Assignments	4	2	8
Final examination	1	6	6
Midterm	1	6	6
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2019-2020 Fall	1	CEVAT SERCAN ÖZER

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
CGL 248	PUBLIC RELATIONS	3 + 0	1	Turkish	2019-2020 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer CEVAT SERCAN ÖZER	csozer@pau.edu.tr		ACMYO A0301	%70

Goals		With this course, students will gain competencies of public relations.
Content		General objectives, duties and responsibilities, public relations, messaging, public and media relations, sponsorship.

Topics

Weeks	Topics
1	The concept of Public Relations
2	The place of public relations in marketting communications
3	Marketing methods for public relations
4	Proactive and reactive public relations
5	Department, agency or consultant in institutions
6	The importance of determined goals
7	Communication tools and methods
8	Press Relations
9	Mid term
10	Radio and Television
11	Public Relations and institutional publications
12	The place of public relations in crisis management
13	Corporate image and public relations
14	Example applications for Public Relations

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler ve İletişim - Fatma GEÇİKLİ (Beta Yayınevi)	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student