Weeks | Topics |
1 |
brand and the importance of brand marketing
|
2 |
brand and Brand Concepts
|
3 |
brand and Brand Concepts
|
4 |
brand management and significance
|
5 |
Brand management process
|
6 |
Brand management process- determination
|
7 |
Brand management process- the Choice of Brand strategy
|
8 |
brand srtategies with examples from Turkey and Global Brands
|
9 |
midterm
|
10 |
brand positioning
|
11 |
examples of brand positioning from world
|
12 |
Brand Communication
|
13 |
examples of brand communication from Turkish and global brands
|
14 |
examples of brand communication from Turkish and global brands
|