Weeks | Topics |
1 |
Introducing the course, lesson plan and operation, Concept of Public Relations, Basic Principles of Public Relations
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2 |
Public Relations Models
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3 |
Target Audience Concept
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4 |
Public Relations and Advertising
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5 |
Public Relations and Propaganda
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6 |
Public Relations and Marketing
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7 |
Marketing mix and Marketing Communications
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8 |
Corporate reputation, Corporate Identity, Corporate Image
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9 |
The concept of crisis, Types of crisis and Crisis Specifications
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10 |
Crisis sources outside the organization and Crisis organizational resources
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11 |
Phases of crisis and Crisis period
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12 |
Crisis Period and Media
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13 |
Crisis management and stages
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14 |
Crisis and public relations, Communication in Times of Crisis
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