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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PLM 206MARKETING MANAGEMENT2 + 02nd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The student, industry, market and retail businesses classified according to customer specifications, determine a location types, was able to obtain information about the store layout, category management, creation, product diversification in the planning process, the types of pricing, communication methods and determination of the budget will contribute to the planning of communication programs.
Course Content Basic concepts of marketing, its scope and usage with different types and techniques.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Prepares for Potential Customer.
2Preparation and sells the product for sale.
3Manages Sales Service.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001455  3     5 
LO 002455  3     5 
LO 003455  3     5 
Sub Total121515  9     15 
Contribution4550030000050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2020-2021 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2019-2020 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2018-2019 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2017-2018 Spring1SİMGE ŞİMŞEK
Details 2016-2017 Spring1SİMGE ŞİMŞEK
Details 2015-2016 Spring1AYŞE GENÇ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PLM 206 MARKETING MANAGEMENT 2 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer FİLİZ GÜLSEVİN ERSÖZ fersoz@pau.edu.tr ACMYO A0303 %60
Goals The student, industry, market and retail businesses classified according to customer specifications, determine a location types, was able to obtain information about the store layout, category management, creation, product diversification in the planning process, the types of pricing, communication methods and determination of the budget will contribute to the planning of communication programs.
Content Basic concepts of marketing, its scope and usage with different types and techniques.
Topics
WeeksTopics
1 Marketing and features, marketing and creating benefits
2 Development of marketing, market concept
3 Marketing management, target market selection
4 Collection of marketing research data and comparison with sales sense
5 New trentler and macro-micro environmental factors
6 In-house factors and marketing components affecting marketing
7 midterm
8 Marketing system of the business, 4P-4C definitions
9 Marketing strategy, market analysis
10 Target market selection, characteristics of consumer markets
11 Consumer behavior characteristics
12 Markets and industrial buyers
13 Product and product life cycle
14 Brand and price concepts
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes