Weeks | Topics |
1 |
Marketing and features, marketing and creating benefits
|
2 |
Development of marketing, market concept
|
3 |
Marketing management, target market selection
|
4 |
Collection of marketing research data and comparison with sales sense
|
5 |
New trentler and macro-micro environmental factors
|
6 |
In-house factors and marketing components affecting marketing
|
7 |
midterm
|
8 |
Marketing system of the business, 4P-4C definitions
|
9 |
Marketing strategy, market analysis
|
10 |
Target market selection, characteristics of consumer markets
|
11 |
Consumer behavior characteristics
|
12 |
Markets and industrial buyers
|
13 |
Product and product life cycle
|
14 |
Brand and price concepts
|