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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BYA 215PUBLIC RELATIONS2 + 01st Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective With this course, students will gain competencies in making public relations activities.
Course Content General aims, functions and responsibilities, public relations message, with the public and media relations, sponsorship
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Enhance the image and public relations strategy
2Corporate image, perception and continuing to keep a positive

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 0014455  5  5 5 
LO 0024455  5  5 5 
Sub Total881010  10  10 10 
Contribution4455005005050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall3CEVAT SERCAN ÖZER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BYA 215 PUBLIC RELATIONS 2 + 0 3 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer CEVAT SERCAN ÖZER csozer@pau.edu.tr ACMYO A0211 %70
Goals With this course, students will gain competencies in making public relations activities.
Content General aims, functions and responsibilities, public relations message, with the public and media relations, sponsorship
Topics
WeeksTopics
1 The concept of Public Relations
2 The place of public relations in marketting communications
3 Marketing methods for public relations
4 Proactive and reactive public relations
5 Department, agency or consultant in institutions
6 The importance of determined goals
7 Communication tools and methods
8 Press Relations
9 Mid term
10 Radio and Television
11 Public Relations and institutional publications
12 The place of public relations in crisis management
13 Corporate image and public relations
14 Example applications for Public Relations
Materials
Materials are not specified.
Resources
ResourcesResources Language
Halkla İlişkiler ve İletişim - Fatma GEÇİKLİ (Beta Yayınevi)Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes