PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 212	ADVERTISING	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	To introduce the tools and methods used in public relations, to give the theoretical knowledge for the effective use of these tools and methods and to gain practical skills.
Course Content	Concepts of Public relations, Tools and methods, analysis of tools and media of PR with examples.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To have knowledge about methods and tools used in PR.
2	Learn planning PR activities and how to prepare materials for the public relations.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 001	5					4				2		5
LO 002	5					4				2		5
Sub Total	10					8				4		10
Contribution	5	0	0	0	0	4	0	0	0	2	0	5	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Assignments	1	8	8
Mid-terms	1	8	8
Final examination	1	8	8
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student