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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZA 222BRAND MANAGEMENT2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective The aim of the course is to give information about branding, the importance of branding and branding strategies
Course Content Marking Requirements: Diffusion, Stricture, Presentation, Advertise, Word and Reference Requirements,Category Rule, Rule of Enlargement, Rule of Friends, Rule of Generic,Rule of Company, Rule of Bottom Brand, Rule of sibling, Rule of Color,Rule of Condition, Rule of Stability, Rule of Develop, Rule of Mortality, Rule of Singularity
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1learns brand strategies

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 00135       5 4 
Sub Total35       5 4 
Contribution3500000005040

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Assignments188
Mid-terms188
Final examination188
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2023-2024 Fall1FİLİZ GÜLSEVİN ERSÖZ
Details 2022-2023 Fall1FİLİZ GÜLSEVİN ERSÖZ
Details 2021-2022 Spring2FİLİZ GÜLSEVİN ERSÖZ
Details 2020-2021 Spring2FİLİZ GÜLSEVİN ERSÖZ
Details 2019-2020 Spring2FİLİZ GÜLSEVİN ERSÖZ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZA 222 BRAND MANAGEMENT 2 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer FİLİZ GÜLSEVİN ERSÖZ fersoz@pau.edu.tr ACMYO A0301 %70
Goals The aim of the course is to give information about branding, the importance of branding and branding strategies
Content Marking Requirements: Diffusion, Stricture, Presentation, Advertise, Word and Reference Requirements,Category Rule, Rule of Enlargement, Rule of Friends, Rule of Generic,Rule of Company, Rule of Bottom Brand, Rule of sibling, Rule of Color,Rule of Condition, Rule of Stability, Rule of Develop, Rule of Mortality, Rule of Singularity
Topics
WeeksTopics
1 brand and the importance of brand marketing
2 brand and Brand Concepts
3 brand and Brand Concepts
4 brand management and significance
5 Brand management process
6 Brand management process- determination
7 Brand management process- the Choice of Brand strategy
8 brand srtategies with examples from Turkey and Global Brands
9 midterm
10 brand positioning
11 examples of brand positioning from world
12 Brand Communication
13 examples of brand communication from Turkish and global brands
14 examples of brand communication from Turkish and global brands
Materials
Materials are not specified.
Resources
ResourcesResources Language
MARKA VE YÖNETİMİ, T.C. ANADOLU ÜNİVERSİTESİ AÇIKÖĞRETİM FAKÜLTESİ YAYINI , Yazar Güven BORÇA, Editör Prof.Dr. Ferruh UZTUĞ, Ocak 2019Türkçe
Masamızda Marka Sohbetleri, Editör: Prof. F. Müge Arslan, Beta, 2015Türkçe
Marka Yönetimi, Prof. Uğur Batı, Alfa, 2018Türkçe
https://mediacat.com/Türkçe
https://markakonseyi.org/hakkimizda/Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes