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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLK 255MARKETING COMMUNICATIONS3 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Course Content Marketing communication and scope, marketing communication process, new trends an applications in marketing communication, planning models of integrated marketing communication, marketing mix-communication dimension.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1r

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001255   5    5 
Sub Total255   5    5 
Contribution2550005000050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments11010
Mid-terms11010
Final examination11616
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1FİLİZ GÜLSEVİN ERSÖZ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLK 255 MARKETING COMMUNICATIONS 3 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer FİLİZ GÜLSEVİN ERSÖZ fersoz@pau.edu.tr ACMYO A0211 %60
Goals Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Content Marketing communication and scope, marketing communication process, new trends an applications in marketing communication, planning models of integrated marketing communication, marketing mix-communication dimension.
Topics
WeeksTopics
1 -------------
2 ---------------
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14
Materials
Materials are not specified.
Resources
ResourcesResources Language
Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Kenneth E. Clow ve Donald Baack, Nobel Akademik Yayıncılık,2016 Türkçe
Pazarlama İletişimi Araçları Nilsun Sarıyer, Eğitim Yayınevi, 2018Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes