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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
OTI 147SOCIAL MEDIA MANAGEMENT2 + 13rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Course Content Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
47To understand the effect of technological and socio-cultural changes on communication, job search behavior. The benefits that social media can provide to the Marketing function. The maximization of these benefits. Social Media tools and technologies, their development trends

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 047   55    4 5 
Sub Total   55    4 5 
Contribution0005500004050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms11111
Final examination11111
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1CEVAT SERCAN ÖZER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
OTI 147 SOCIAL MEDIA MANAGEMENT 2 + 1 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer CEVAT SERCAN ÖZER csozer@pau.edu.tr ACMYO A0102 %70
Goals Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Content Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Topics
WeeksTopics
1 Introduction
2 Internet Concept
3 Web 1.0 and Web 2.0 Concept
4 Social Media Concept
5 Overview of Social Media History
6 Social Media Advantages and Disadvantages
7 Social Media From Conventional Media
8 Social Media Tools
9 Blogs and Micro Blogs
10 Social Media Management in Markets
11 Practice
12 Practice
13 Practice
14 Practice
Materials
Materials are not specified.
Resources
ResourcesResources Language
Sosyal Medya ve Blog - Gonca Telli YAMAMOTO, Özgür Karamanlı ŞEKEROĞLUTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes