Pamukkale University
University is the guide to life
Welcome to PAU;
Prospective Student
Our Students
Our Staff
TR
Information Package & Course Catalogue
Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes
SHORT CYCLE - ASSOCIATE'S DEGREE
SECRETARIAL AND OFFICE SERVICES DEPARTMENT
749 CALL CENTER SERVICES
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
Print
COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
OTI 147
SOCIAL MEDIA MANAGEMENT
2 + 1
3rd Semester
3
COURSE DESCRIPTION
Course Level
Associate's Degree
Course Type
Elective
Course Objective
Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Course Content
Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
47
To understand the effect of technological and socio-cultural changes on communication, job search behavior. The benefits that social media can provide to the Marketing function. The maximization of these benefits. Social Media tools and technologies, their development trends
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
LO 047
5
5
4
5
Sub Total
5
5
4
5
Contribution
0
0
0
5
5
0
0
0
0
4
0
5
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
1
14
Mid-terms
1
11
11
Final examination
1
11
11
Total Work Load
ECTS Credit of the Course
78
3
COURSE DETAILS
Select Year
All Years
2023-2024 Spring
2023-2024 Fall
2022-2023 Spring
2022-2023 Fall
2021-2022 Fall
2020-2021 Fall
2019-2020 Fall
2018-2019 Fall
2017-2018 Fall
Course Term
No
Instructors
Details
2019-2020 Fall
1
CEVAT SERCAN ÖZER
Print
Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
OTI 147
SOCIAL MEDIA MANAGEMENT
2 + 1
1
Turkish
2019-2020 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Lecturer CEVAT SERCAN ÖZER
csozer@pau.edu.tr
ACMYO A0102
%70
Goals
Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Content
Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Topics
Weeks
Topics
1
Introduction
2
Internet Concept
3
Web 1.0 and Web 2.0 Concept
4
Social Media Concept
5
Overview of Social Media History
6
Social Media Advantages and Disadvantages
7
Social Media From Conventional Media
8
Social Media Tools
9
Blogs and Micro Blogs
10
Social Media Management in Markets
11
Practice
12
Practice
13
Practice
14
Practice
Materials
Materials are not specified.
Resources
Resources
Resources Language
Sosyal Medya ve Blog - Gonca Telli YAMAMOTO, Özgür Karamanlı ŞEKEROĞLU
Türkçe
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##
Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes