PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BYA 215	PUBLIC RELATIONS	2 + 0	2nd Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	With this course, students will gain competencies in making public relations activities.
Course Content	General aims, functions and responsibilities, public relations message, with the public and media relations, sponsorship
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Enhance the image and public relations strategy
2	Corporate image, perception and continuing to keep a positive

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14
LO 001	5	4	5		5	5	5	4	4	4				4
LO 002	5	4	5		5	5	5	4	4	4				4
Sub Total	10	8	10		10	10	10	8	8	8				8
Contribution	5	4	5	0	5	5	5	4	4	4	0	0	0	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BYA 215	PUBLIC RELATIONS	2 + 0	2	Turkish	2021-2022 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer CEVAT SERCAN ÖZER	csozer@pau.edu.tr		ACMYO A0302	%60

Goals		With this course, students will gain competencies in making public relations activities.
Content		General aims, functions and responsibilities, public relations message, with the public and media relations, sponsorship

Topics

Weeks	Topics
1	Introduction
2	Public Relations Concept
3	Historical Process of Public Relations
4	Basic Principles of Public Relations
5	Public Relations Models
6	Target Audience Concept
7	Public Relations and Advertising
8	Public Relations and Propaganda
9	Public Relations and Marketing
10	Marketing mix
11	Marketing Communications
12	Corporate reputation
13	Corporate Identity
14	Corporate Image

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler ve İletişim - Fatma GEÇİKLİ	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student