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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DIST 206INTERNATIONAL MARKETING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective With this course, students are provided the ability to make international marketing strategies, recognition and application
Course Content Economic environment, Cultural environment, International marketing research, International marketing strategies.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Recognizes the basic concepts of international marketing.
2Identifies and implements international marketing strategies.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23
LO 001    34           4     
LO 002    34           4     
Sub Total    68           8     
Contribution00003400000000000400000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)818
Mid-terms188
Final examination188
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1ARZU TERZİ
Details 2022-2023 Spring1ARZU TERZİ
Details 2021-2022 Spring1ARZU TERZİ
Details 2020-2021 Spring1ARZU TERZİ
Details 2019-2020 Spring1ARZU TERZİ
Details 2018-2019 Spring1ARZU TERZİ
Details 2017-2018 Spring1ARZU TERZİ
Details 2016-2017 Spring1ARZU TERZİ
Details 2015-2016 Spring1ARZU TERZİ
Details 2014-2015 Spring1ARZU TERZİ
Details 2013-2014 Spring1ARZU TERZİ
Details 2012-2013 Spring1ARZU TERZİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
DIST 206 INTERNATIONAL MARKETING 2 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ARZU TERZİ aterzi@pau.edu.tr BUMYO C0202 %70
Goals With this course, students are provided the ability to make international marketing strategies, recognition and application
Content Economic environment, Cultural environment, International marketing research, International marketing strategies.
Topics
WeeksTopics
1 Basic Concepts of International Marketing
2 Economic Classification of countries are
3 Evaluation of International Economic Environment
4 Evaluation of International Economic Environment
5 Technological Environment
6 Cultural Relationship
7 Culture and Purchasing Behavior
8 Political and Legal Environment
9 According to Purpose and Scope of Market Research Types
10 According to Purpose and Scope of Market Research Types
11 International Marketing Research
12 International Marketing Research Process
13 International Marketing Strategies
14 International Marketing Strategies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Uluslararası Pazarlama - Prf. Dr. Ömer AKAT Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes