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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BANS 116PERSUASIVE COMMUNICATION2 + 02nd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Harmonization of the students in today's world of communication
Course Content Verbal communication Written communication types of communication and communication in professional life
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1With the adequacy of self-study and independent decision-making and communication that thoughts can be expressed in clear and unambiguous
2Empathy, stress and time management apply

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001       5      
LO 002          5   
Sub Total       5  5   
Contribution00000003003000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)2714
Mid-terms144
Final examination166
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Spring1SAYNUR ÇİÇEK
Details 2019-2020 Spring1SAYNUR ÇİÇEK
Details 2019-2020 Spring2SAYNUR ÇİÇEK
Details 2018-2019 Spring1SAYNUR ÇİÇEK
Details 2017-2018 Spring2SAYNUR ÇİÇEK
Details 2016-2017 Spring2SAYNUR ÇİÇEK
Details 2014-2015 Spring2SAYNUR ÇİÇEK
Details 2013-2014 Spring2SAYNUR ÇİÇEK
Details 2012-2013 Spring2SAYNUR ÇİÇEK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BANS 116 PERSUASIVE COMMUNICATION 2 + 0 1 Turkish 2020-2021 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer SAYNUR ÇİÇEK scicek@pau.edu.tr BUMYO A0301 %70
Goals Harmonization of the students in today's world of communication
Content Verbal communication Written communication types of communication and communication in professional life
Topics
WeeksTopics
1 Concept of Persuasion
2 Persuasion Psychological, cultural and Logical Dimensions
3 Persuasion Psychological, cultural and Logical Dimensions
4 Persuasion Theory
5 Persuasion Theory
6 Persuasive Communication and Resource Factor
7 Persuasive Communication and Resource Factor
8 Message Persuasive Communication Factor
9 Persuasive Communication Receiver and Context Factor
10 Interpersonal Communication, Propaganda and Persuasion
11 Interpersonal Communication, Propaganda and Persuasion
12 Interpersonal Communication, Propaganda and Persuasion
13 Persuasive Communication Campaigns
14 Persuasive Communication Campaigns
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes