| Weeks | Topics |
| 1 |
Banks' marketing concept, Consumer Behavior,
Purchase Decision Process
|
| 2 |
Sunday, Market Segmentation, Target Market
Strategy and Positioning
|
| 3 |
Elements of Marketing Mix, Marketing
Strategies-Case studies
|
| 4 |
Product / Service Development, Product / Service Range
and Financial Services
|
| 5 |
Brand, brand creation, Service and
Brand creation in Financial Services
|
| 6 |
Pricing Policy
|
| 7 |
Promotion and Advertising Distribution Operations
policies
|
| 8 |
The functions of the Bank, the Bank with the concept of products and services in these kinds of products and services
|
| 9 |
Banks, Services and Service Marketing-Case Study
investigations
|
| 10 |
Quality of Service and Quality in Financial Services
|
| 11 |
Customer relationship management (CRM) - Case
review
|
| 12 |
Globalization Impact on Marketing
Globalization and Financial Services
|
| 13 |
Use of the Internet in Marketing Activities
Data Based Marketing
Use of the Internet in Banking Services
|
| 14 |
New Approaches in Marketing
businesses, service businesses and financial
Evaluation of Services
Preparation of Marketing Plan
|