1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 505 ACCOUNTING AND TAX APPLICATIONS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
MUHA 227CUSTOMER RELATIONSHIP MANAGEMENT2 + 03rd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective With this course, students will gain competencies in managing customer relationships.
Course Content Knowing the customer, increase customer satisfaction
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knowing the customer
2Increase customer satisfaction

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31PO 32PO 33PO 34PO 35PO 36PO 37PO 38PO 39
LO 001                                     5 
LO 002                                     5 
Sub Total                                     10 
Contribution000000000000000000000000000000000000050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms144
Final examination166
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1İBRAHİM ERSİN TURGUT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
MUHA 227 CUSTOMER RELATIONSHIP MANAGEMENT 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer İBRAHİM ERSİN TURGUT ieturgut@pau.edu.tr BUMYO C0202 %70
Goals With this course, students will gain competencies in managing customer relationships.
Content Knowing the customer, increase customer satisfaction
Topics
WeeksTopics
1 Communicate with customers
2 Communicate with customers
3 classify clients
4 Online consumer behavior
5 Traditional consumer behavior
6 Appointment and hospitality
7 Appointment and hospitality
8 Appointment and hospitality
9 Create customer value
10 Create customer value
11 Customer satisfaction
12 Customer satisfaction
13 Customer complaints
14 Customer complaints
Materials
Materials are not specified.
Resources
ResourcesResources Language
Müşteri İlişkileri Yönetimi Prof. Dr. Yavuz ODABAŞITürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes