PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BANS 116	PERSUASIVE COMMUNICATION	2 + 0	2nd Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Harmonization of the students in today's world of communication
Course Content	Verbal communication Written communication types of communication and communication in professional life
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	With the adequacy of self-study and independent decision-making and communication that thoughts can be expressed in clear and unambiguous
2	Empathy, stress and time management apply

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	12	1	12
Mid-terms	1	6	6
Final examination	1	6	6
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	SAYNUR ÇİÇEK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BANS 116	PERSUASIVE COMMUNICATION	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SAYNUR ÇİÇEK	scicek@pau.edu.tr		BUMYO C0202	%70

Goals		Harmonization of the students in today's world of communication
Content		Verbal communication Written communication types of communication and communication in professional life

Topics

Weeks	Topics
1	Concept of Persuasion
2	Persuasion Psychological, cultural and Logical Dimensions
3	Persuasion Psychological, cultural and Logical Dimensions
4	Persuasion Theory
5	Persuasion Theory
6	Persuasive Communication and Resource Factor
7	Persuasive Communication and Resource Factor
8	Message Persuasive Communication Factor
9	Persuasive Communication Receiver and Context Factor
10	Interpersonal Communication, Propaganda and Persuasion
11	Interpersonal Communication, Propaganda and Persuasion
12	Interpersonal Communication, Propaganda and Persuasion
13	Persuasive Communication Campaigns
14	Persuasive Communication Campaigns

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student