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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SHU 205AIRLINE MARKETING3 + 03rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective This course is aimed at getting the learners to learn about marketing strategies for airline operators.
Course Content The concept of marketing, the market for air transport services, the airline industry (marketing environment), marketing strategies for airline operators, product analysis in airline companies, problems in pricing in airline marketing, distribution systems, sales, advertising and retention policies in airline companies, marketing in airline companies total quality reached.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
13To develop managerial skills (Leadership, marketing, organizations, crisis management, time management, etc.), to have teamwork skills with all departments, to learn motivational elements

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 0133231345221
Sub Total3231345221
Contribution3231345221

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)264104
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1HAKAN ÜNDEN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SHU 205 AIRLINE MARKETING 3 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer HAKAN ÜNDEN hunden@pau.edu.tr BOMYO A0006 %60
Goals This course is aimed at getting the learners to learn about marketing strategies for airline operators.
Content The concept of marketing, the market for air transport services, the airline industry (marketing environment), marketing strategies for airline operators, product analysis in airline companies, problems in pricing in airline marketing, distribution systems, sales, advertising and retention policies in airline companies, marketing in airline companies total quality reached.
Topics
WeeksTopics
1 Service and Service Marketing Concept
2 Air Freight Service Market
3 Airline Sector Marketing Environment
4 Factors in Airline Marketing
5 Competition Strategies in Airline Companies
6 Product in Airline Marketing
7 Product Analysis Methods in Airline Industry
8 Midterm Exam
9 Airline Market Pricing
10 Airline Revenue Management System
11 Product Distribution in the Airline Market
12 Promotion in Airline Companies
13 Marketing Communication Mix
14 Relational Marketing in Airline Companies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Havayolu Pazarlaması, Anadolu Üniversitesi YayınlarıTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes