COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DTC 276PUBLIC RELATIONS2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective By providing students with information about the activities of public relations, public relations activities to ensure that effective
Course Content General aims, functions and responsibilities, public relations, messaging, public relations and media
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1To learn the definition of public relations, its importance and development
2To realize the concepts about public relations and disciplines
3To analyze the relationship between the concepts of “social responsibility”, “total quality” , “organizational culture” and public relation
4To learn the aims of public relations, principles, subjects of institutional identity and image
5To comprehend the relations among the organization and management of public relations, crisis administration and the target audience
6To learn the effective communication of public relations, impressive presentation technique, body language and means of communication used at public relations

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01       14   
LO 02  2    33   
LO 032 1    443 2
LO 04    3  243 3
LO 051 1 4  142  
LO 06  354  34122
Sub Total3 7511  1423927
Contribution101120024201

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14228
Hours for off-the-classroom study (Pre-study, practice)10220
Mid-terms122
Final examination122
Total Work Load

ECTS Credit of the Course






52

2

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1HİCRAN UTKUN DİNCER AYDIN

Course Details
Course Code:  DTC 276 Course Title:  PUBLIC RELATIONS
L+P Hour : 2 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2019-2020 Spring
Course Coordinator :  LECTURER HİCRAN UTKUN DİNCER AYDIN E-Mail:  hutkund@pau.edu.tr, Phone Number :  7911491 134, 7911491 134,
Course Location BEMYO E0104,
Goals : By providing students with information about the activities of public relations, public relations activities to ensure that effective
Content : General aims, functions and responsibilities, public relations, messaging, public relations and media
Attendance : %60
Topics
WeeksTopics
1 What is The Public Relations?
2 The concept and definition of Public Relations
3 Public Relations and related areas
4 The aims of Public Relations
5 Principles of Public Relations
6 Public Relations methods and tools
7 Public Relations methods and tools
8 Target group in Public Relations
9 Public Relations process
10 Public Relations and Image
11 Public Relations and social responsibility
12 Public Relations and Sponsorship
13 Public Relations in crisis
14 Public Relations in Virtual Environment
Materials
Materials are not specified.
Resources
ResourcesResources Language
Halkla İlişkiler - Cavit YavuzTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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