COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DTC 264INTERNATIONAL MARKETING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Ability to recognition and enforcement of international marketing strategies will be provided
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1To learn international marketing terms
2To learn and apply international marketing strategies and

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 0133          
LO 0233          
Sub Total66          
Contribution330000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14228
Mid-terms11010
Final examination11414
Total Work Load

ECTS Credit of the Course






52

2

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1ÖZGÜR TUNÇEL

Course Details
Course Code:  DTC 264 Course Title:  INTERNATIONAL MARKETING
L+P Hour : 2 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2019-2020 Spring
Course Coordinator :  LECTURER ÖZGÜR TUNÇEL E-Mail:  Phone Number : 
Course Location BEMYO E0104,
Goals : Ability to recognition and enforcement of international marketing strategies will be provided
Content : Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Attendance : %60
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
DR. TUNÇEL, Ö. (2017), "Uluslararası Pazarlama Ders Notları"Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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