PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
DTC 276	PUBLIC RELATIONS	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	By providing students with information about the activities of public relations, public relations activities to ensure that effective
Course Content	General aims, functions and responsibilities, public relations, messaging, public relations and media
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To learn the definition of public relations, its importance and development
2	To realize the concepts about public relations and disciplines
3	To analyze the relationship between the concepts of “social responsibility”, “total quality” , “organizational culture” and public relation
4	To learn the aims of public relations, principles, subjects of institutional identity and image
5	To comprehend the relations among the organization and management of public relations, crisis administration and the target audience
6	To learn the effective communication of public relations, impressive presentation technique, body language and means of communication used at public relations

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12
LO 001								1	4
LO 002			2					3	3
LO 003	2		1					4	4	3		2
LO 004					3			2	4	3		3
LO 005	1		1		4			1	4	2
LO 006			3	5	4			3	4	1	2	2
Sub Total	3		7	5	11			14	23	9	2	7
Contribution	1	0	1	1	2	0	0	2	4	2	0	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	10	2	20
Mid-terms	1	2	2
Final examination	1	2	2
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
DTC 276	PUBLIC RELATIONS	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0104	%75

Goals		By providing students with information about the activities of public relations, public relations activities to ensure that effective
Content		General aims, functions and responsibilities, public relations, messaging, public relations and media

Topics

Weeks	Topics
1	Public Relations concept and its historical development
2	Definition of PR, Public Relations Profession
3	Relationship of Public Relations with human relations, propaganda, marketing, advertising and lobbying
4	Purposes and principles of public relations
5	Methods and tools used in Public Relations
6	Methods and tools used in Public Relations
7	Public relations in terms of organization
8	Public relations process
9	PR and Target group
10	Public Relations in the Virtual Environment
11	Public Relations in times of crisis
12	Public Relations in times of crisis
13	sponsorship, Image and social responsibility
14	Course repetition

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler - Doç. Dr. Cavit Yavuz	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student