PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
DTC 264	INTERNATIONAL MARKETING	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Ability to recognition and enforcement of international marketing strategies will be provided
Course Content	Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To learn international marketing terms
2	To learn and apply international marketing strategies and

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	10	10
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
DTC 264	INTERNATIONAL MARKETING	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ÖZGÜR TUNÇEL	otuncel@pau.edu.tr		BEMYO E0104	%70

Goals		Ability to recognition and enforcement of international marketing strategies will be provided
Content		Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies

Topics

Weeks	Topics
1	Definition, Development Process and Basic Concepts of Marketing
2	Historical Development of International Trade - Importance and Basic Concepts of International Marketing
3	International Marketing Planning and Remote Environment Analysis
4	International Marketing Planning and Near Environment Analysis
5	International Market Segmentation
6	International Market Targeting Strategies
7	International Market Research
8	International Consumer Behaviour
9	International Market Entry Strategies
10	Product Decisions and Management in International Markets
11	Price Policies and Management in International Markets
12	Distribution Strategies and Management in International Markets
13	Promotion Strategies and Management in International Markets
14	International Competition

Materials

Materials are not specified.

Resources

Resources	Resources Language
DR. ÖZGÜR TUNÇEL - ULUSLARARASI PAZARLAMA	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student