Weeks | Topics |
1 |
Marketing and customer relationship process
|
2 |
Customer and customer relationship concept
|
3 |
Customer loyalty,customer satisfaction
|
4 |
Customer loyalty,customer satisfaction
|
5 |
Relational marketing and Individual elements of the marketing
|
6 |
General Structure of the description of the place of Retail Banking
|
7 |
Introduction to Personal loans, giving general information about the products
|
8 |
Concept of value
|
9 |
The importance of customer value in terms of banking
|
10 |
Customer's lifetime value and its place in the banking sector
|
11 |
Communication and communication channels with customers
|
12 |
Communication and communication channels with customers
|
13 |
Measurement of customer relations in banking
|
14 |
Measurement of customer relations in banking
|