PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BNK 206	MARKETING OF FINANCIAL PRODUCTS AND SERVICES	3 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Definition of marketing, service marketing concept, marketing of bank services, the primary objective of this course is to give information about the properties.
Course Content	The course marketing, service marketing, banking and insurance marketing, banking and insurance services, basic characteristics, factors affecting the quality of service, banking and insurance services, pricing, services, distribution, promotion, customer types will be discussed.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learn the basic concepts of marketing and services marketing.
2	Knows the basic concepts of marketing in the banking and insurance.
3	Services, distribution, promotion, customer types knows the basic concepts will be issues
4	Learning information practices and establishes a connection.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	10	10
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BNK 206	MARKETING OF FINANCIAL PRODUCTS AND SERVICES	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SIDIKA ÖZLEN	sozlen@pau.edu.tr		BEMYO E0109	%60

Goals		Definition of marketing, service marketing concept, marketing of bank services, the primary objective of this course is to give information about the properties.
Content		The course marketing, service marketing, banking and insurance marketing, banking and insurance services, basic characteristics, factors affecting the quality of service, banking and insurance services, pricing, services, distribution, promotion, customer types will be discussed.

Topics

Weeks	Topics
1	What is Marketing?
2	Evolution of Marketing
3	Marketing Mix: 4P and 4C
4	What is Product and Service? Products and Services in Banking
5	Service and Service Marketing
6	Differences Between Product Marketinf and Service Marketing
7	Service Strategies of Banking
8	Service Quality and Ethical Principles
9	Mid-term
10	Product in Banking
11	Pricing in Banking
12	Distribution in Banking
13	promotion in Banking
14	Case studies

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student