1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. FINANCE-BANKING AND INSURANCE DEPARTMENT
  4. 771 BANKING AND INSURANCE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BNK 209RETAIL BANKING AND CUSTOMER RELATIONS2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Characteristics of retail banking products, sales and marketing processes and workflow as applied in the bank is intended to teach
Course Content Definitions of the duties and title of employees in retail banking- Analysis of customer profile and marketing strategy- Deposit Products types, properties and application workflow- Investment Products varieties and specifications, and application workflow- Financial Services for payment systems, types, properties and application workflow- Retail Credit Products, types, properties and application workflow- Methods of finding a new customer
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Retail banking will have detailed information about the products and services offered in the field of
2Basic information regarding the importance of customer satisfaction and customer relationship learns
3Makes the application of the basic information about the customer relationship

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 0015 4      55 
LO 0025 5      55 
LO 0035 5      55 
Sub Total15 14      1515 
Contribution505000000550

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11212
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1DENİZ ÜNAL ADIGÜZEL


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BNK 209 RETAIL BANKING AND CUSTOMER RELATIONS 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL dadiguzel@pau.edu.tr BEMYO E0108 %70
Goals Characteristics of retail banking products, sales and marketing processes and workflow as applied in the bank is intended to teach
Content Definitions of the duties and title of employees in retail banking- Analysis of customer profile and marketing strategy- Deposit Products types, properties and application workflow- Investment Products varieties and specifications, and application workflow- Financial Services for payment systems, types, properties and application workflow- Retail Credit Products, types, properties and application workflow- Methods of finding a new customer
Topics
WeeksTopics
1 Marketing and customer relationship process
2 Customer and customer relationship concept
3 Customer loyalty,customer satisfaction
4 Customer loyalty,customer satisfaction
5 Relational marketing and Individual elements of the marketing
6 General Structure of the description of the place of Retail Banking
7 Introduction to Personal loans, giving general information about the products
8 Concept of value
9 The importance of customer value in terms of banking
10 Customer's lifetime value and its place in the banking sector
11 Communication and communication channels with customers
12 Communication and communication channels with customers
13 Measurement of customer relations in banking
14 Measurement of customer relations in banking
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes