PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 212	ADVERTISING	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	To introduce the tools and methods used in public relations, to give the theoretical knowledge for the effective use of these tools and methods and to gain practical skills.
Course Content	Concepts of Public relations, Tools and methods, analysis of tools and media of PR with examples.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To have knowledge about methods and tools used in PR.
2	Learn planning PR activities and how to prepare materials for the public relations.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	5	5		3
LO 002	5	5	5		4	3
Sub Total	10	10	10		7	3
Contribution	5	5	5	0	4	2	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 212	ADVERTISING	2 + 0	1	Turkish	2021-2022 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0007	%70

Goals		To introduce the tools and methods used in public relations, to give the theoretical knowledge for the effective use of these tools and methods and to gain practical skills.
Content		Concepts of Public relations, Tools and methods, analysis of tools and media of PR with examples.

Topics

Weeks	Topics
1	Overview of Public Relations
2	Public Relations process
3	Written and pressed tools
4	Sample studies
5	Written and pressed tools
6	Sample studies
7	Promotion tools
8	Sample studies
9	midterm exam
10	Auditory and visual tools
11	Sample studies
12	Face-to-face relationships and social organizations
13	Face-to-face relationships and social organizations
14	Sample studies

Materials

Materials are not specified.

Resources

Resources	Resources Language
Bir Aygıt Olarak Halkla İlişkiler ve Araçları - Dr. Çetin Murat Hazar	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student