PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 204	BRAND AND BRAND STRATEGIES	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.
Course Content	Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To provide people to get know the brand by marketing communication
2	To strengthen the brand image and to know the competitors

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	4	4	1
LO 002	5	4	3	2	4
Sub Total	10	8	7	3	4
Contribution	5	4	4	2	2	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 204	BRAND AND BRAND STRATEGIES	2 + 0	1	Turkish	2021-2022 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0007	%70

Goals		Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.
Content		Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies

Topics

Weeks	Topics
1	The concept of Brand
2	The concept of Brand
3	History of Brand
4	Functions of Brand and Its Benefits to the firms and customers
5	Functions of Brand and Its Benefits to the firms and customers
6	The concept of Strategy and Marketing Strategies
7	Brand Strategies
8	Brand Strategies
9	Brand Management Process
10	Brand Management Process
11	Brand Management Process
12	Presentations of Students
13	Presentations of Students
14	Presentations of Students

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student