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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 209ADVERTISING2 + 13rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To present to students the concepts which is in the field of advertising with the both theoretical and practical studies. Against this background,to comprehend to students the process of the formation of meaning in advertising and analyzes of consumer perception,creative activities and how their reflected the advertising.
Course Content Advertising and terms of advertising, advertising theories, mechanisms and function of advertising.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the concept of advertising and the terms of advertising.
2Defines and solutions the process of advertising.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 0015 33    
LO 002555 5  3
Sub Total105835  3
Contribution53423002

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Assignments12020
Mid-terms166
Final examination188
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 209 ADVERTISING 2 + 1 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr BEMYO E0007 %70
Goals To present to students the concepts which is in the field of advertising with the both theoretical and practical studies. Against this background,to comprehend to students the process of the formation of meaning in advertising and analyzes of consumer perception,creative activities and how their reflected the advertising.
Content Advertising and terms of advertising, advertising theories, mechanisms and function of advertising.
Topics
WeeksTopics
1 Definition of advertising
2 Extent and historical development of advertising
3 Advertisement and Communication
4 Classification of advertising
5 Classification of advertising
6 Advertising Management
7 Advertising message
8 Measuring of advertising effectiveness
9 Advertising Tools
10 Advertising Tools
11 Effects of advertising
12 Advertising and Ethics
13 Advertising and Public Relations
14 Practises about commercials
Materials
Materials are not specified.
Resources
ResourcesResources Language
F. Kocabaş, M. Elden, ReklamcılıkTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam40Final Exam
Midterm Exam30Midterm Exam
Homework30Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes