1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 788 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 205CONSUMER BEHAVIOR2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Course Content Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Understand marketing, consumer behavior conveying direction.
2Understand the factors that shape and influence consumer
3Knows the consumer behavior and purchasing processes.
4Establishes a learned devotee of the examples of the applications.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 0013  4    
LO 0025  5    
LO 0035  5    
LO 0045  5    
Sub Total18  19    
Contribution50050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11212
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall2DENİZ ÜNAL ADIGÜZEL


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 205 CONSUMER BEHAVIOR 2 + 0 2 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL dadiguzel@pau.edu.tr BEMYO E0007 %70
Goals Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Content Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis
Topics
WeeksTopics
1 Telling about the content of the lesson Expressing the concepts "Consumer,customer, consumer behaviour, consumption, needs and wants"
2 Expressing the concepts "Consumer,customer, consumer behaviour, consumption, needs and wants"
3 The model of consumer behavior and the relations between consumer behavior and marketing strategy
4 Psychological effects:Learning and memory
5 Motivation and perception
6 Attitudes and Emotions
7 Personality and ego
8 Values and Lifestyle
9 Socio-cultural effects: Social groups and reference groups
10 Family and personal effects
11 Social class and culture
12 Consumer Buying Process
13 Consumer Buying Process
14 Consumer satisfaction
Materials
Materials are not specified.
Resources
ResourcesResources Language
Tüketici Davranışı, Yavuz Odabaşı,Gülfidan BarışTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes