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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 112PUBLIC RELATIONS - II3 + 02nd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Course Content The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the basic concepts of public relations.
2Knows and analizes the tools, methods and practices of PR.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 001522 3  2
LO 002553 3   
Sub Total1075 6  2
Contribution54303001

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Assignments11414
Mid-terms11010
Final examination11010
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring2HİCRAN UTKUN DİNCER AYDIN
Details 2020-2021 Spring2HİCRAN UTKUN DİNCER AYDIN
Details 2019-2020 Spring4HİCRAN UTKUN DİNCER AYDIN
Details 2018-2019 Spring4HİCRAN UTKUN DİNCER AYDIN
Details 2017-2018 Spring4HİCRAN UTKUN DİNCER AYDIN
Details 2016-2017 Spring1HİCRAN UTKUN DİNCER AYDIN
Details 2015-2016 Spring1HİCRAN UTKUN DİNCER AYDIN
Details 2014-2015 Spring1HİCRAN UTKUN DİNCER AYDIN
Details 2013-2014 Spring2HİCRAN UTKUN DİNCER AYDIN
Details 2013-2014 Spring2HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 112 PUBLIC RELATIONS - II 3 + 0 2 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr BEMYO E0008 %70
Goals To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Content The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices
Topics
WeeksTopics
1 General Repetition of lesson Public Relitions-1
2 General Repetition of lesson Public Relitions-1
3 Public Relations in a virtual environment
4 Crisis Management and Public Relations
5 Public Relations and Sponsorship
6 Public Relations and Image Management
7 Public Relations and Social Responsibility
8 Basic Journalism Information
9 Basic Journalism Information
10 Public Relations and Media Activities
11 Public Relations and Media Activities
12 Effective presentation techniques in Public Relations
13 Presentations of Students
14 Presentations of Students
Materials
Materials are not specified.
Resources
ResourcesResources Language
Halkla İlişkiler - Yrd. Doç. Dr. Cavit YavuzTürkçe
Kuramda ve Uygulamada Halkla İlişkiler - Prof. Dr. Alaeddin AsnaTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam30Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes