PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 109	PRINCIPLES OF MARKETING-1	3 + 0	1st Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To teach students in which markets they will be engaged in the directions of aims and targets of business by describing fundamental principles and concepts connected with marketing
Course Content	Description, extent, improvement of marketing, exploring environmental factors that affect marketing activities. Concepts of marketing management, marketing information system and marketing research. Markets, consumer markets and industrial markets
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Internalize concepts and the facts that underpin marketing
2	To comprehend connection of marketing with other disciplines and process of planning, organization and control mechanism in marketing
3	To understand and comment consumer behaviours and to use them while shaping marketing programmes
4	To learn data collecting techniques that students can use in case they face with problems during their marketing activities. And to practise this knowledge

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	4	4	2	4	1		3
LO 002	5	5	5	4
LO 003	5	5	3	3	3			1
LO 004	3	5			1	5
Sub Total	18	19	12	9	8	6		4
Contribution	5	5	3	2	2	2	0	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Final examination	1	10	10
Midterm	1	10	10
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2019-2020 Fall	2	DENİZ ÜNAL ADIGÜZEL

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 109	PRINCIPLES OF MARKETING-1	3 + 0	2	Turkish	2019-2020 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL	dadiguzel@pau.edu.tr		BEMYO E0008	%70

Goals		To teach students in which markets they will be engaged in the directions of aims and targets of business by describing fundamental principles and concepts connected with marketing
Content		Description, extent, improvement of marketing, exploring environmental factors that affect marketing activities. Concepts of marketing management, marketing information system and marketing research. Markets, consumer markets and industrial markets

Topics

Weeks	Topics
1	Marketing Process an Overview- What is Marketing? Content of Marketing
2	Evolution of Marketing, Aims of Marketing
3	Marketing Environment
4	Consumer Markets
5	Consumer Behaviours and Purchasing Decision Process
6	Consumer Behaviours and Purchasing Decision Process
7	Industrial Markets and Purchasing Decision Process at industrial markets
8	Marketing Information System
9	Marketing Research, Marketing Research Process, Stages of Marketing Research
10	Data Collecting Methods at Marketing Research; Survey, Experiment, Observation
11	Market Segmentation
12	Target Market Strategies
13	Positioning
14	International Markets

Materials

Materials are not specified.

Resources

Resources	Resources Language
Pazarlama İlkeleri, Prof.Dr.İsmet MUCUK	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student