PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 207	CORPORATE AND VISUAL COMMUNICATION	2 + 0	3rd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To explain the concept of corporate and visual communication and its importance. To introduce applications in the institutions. To gain ability to assessment as a whole corporate and visual communication and to take part at practices.
Course Content	The basic principles of corporate and visual communication management in organizations, funtions, scope, job descriptions of corporate communicators, the role and position of corporate communications in the organization,case studies.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Knows the concept and practices of corporate and visual communications.
2	Gain the ability to design and implement in the field of corporate communication for organizations.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	3		3
LO 002	5	5	5		5
Sub Total	10	8	5	3	5
Contribution	5	4	3	2	3	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Assignments	2	10	20
Mid-terms	1	10	10
Final examination	1	10	10
Presentation / Seminar Preparation	1	8	8
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	HİCRAN UTKUN DİNCER AYDIN

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 207	CORPORATE AND VISUAL COMMUNICATION	2 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0007	%75

Goals		To explain the concept of corporate and visual communication and its importance. To introduce applications in the institutions. To gain ability to assessment as a whole corporate and visual communication and to take part at practices.
Content		The basic principles of corporate and visual communication management in organizations, funtions, scope, job descriptions of corporate communicators, the role and position of corporate communications in the organization,case studies.

Topics

Weeks	Topics
1	Institutionalization process
2	Corporate communications
3	Corporate Communication Strategy
4	Corporate Communication Strategy
5	Brand Management
6	Stakeholder approach
7	Communication Strategies
8	Corporate identity
9	corporate culture, Corporate image
10	Corporate design and visual identity
11	Corporate design and visual identity
12	Communication Design
13	Corporate Reputation management
14	Course Repetition

Materials

Materials are not specified.

Resources

Resources	Resources Language
Ebru UZUNOĞLU, Ferah ONAT, Özlem Aşman ALİKILIÇ, Sinem Yeygel ÇAKIR, İnternet Çağında Kurumsal İletişim	Türkçe
Tevfik Fikret UÇAR, Görsel İletişim ve Grafik Tasarım	Türkçe
Prof. Dr. Ayla OKAY, Kurum Kimliği	Türkçe
Prof. Dr. Ferruh UZTUĞ, Kurumsal İletişim	Türkçe
Beril Akıncı VURAL, Mikail BAT, Teoriden Pratiğe Kurumsal İletişim	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student