1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 787 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 107PUBLIC RELATIONS-I3 + 01st Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Course Content The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the basic concepts of public relations.
2Knows and analizes the tools, methods and practices of PR.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 001522 3  2
LO 002553 3   
Sub Total1075 6  2
Contribution54303001

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Assignments11414
Mid-terms11010
Final examination11010
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 107 PUBLIC RELATIONS-I 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr BEMYO E0008 %75
Goals To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Content The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices
Topics
WeeksTopics
1 Public Relations concept and its historical development
2 Definition of PR, Public Relations Profession
3 Relationship of Public Relations with human relations, propaganda, marketing, advertising and lobbying
4 Purposes and principles of public relations
5 Methods and tools used in Public Relations
6 Methods and tools used in Public Relations
7 Public relations in terms of organization
8 Public relations process
9 PR and Target group
10 Public Relations in the Virtual Environment
11 Public Relations in times of crisis
12 Public Relations in times of crisis
13 sponsorship, Image and social responsibility
14 Course repetition
Materials
Materials are not specified.
Resources
ResourcesResources Language
Halkla İlişkiler - Doç. Dr. Cavit Yavuz Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes