PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
DTC 264	INTERNATIONAL MARKETING	2 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Ability to recognition and enforcement of international marketing strategies will be provided
Course Content	Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To learn international marketing terms
2	To learn and apply international marketing strategies and

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Assignments	1	20	20
Mid-terms	1	6	6
Final examination	1	10	10
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student