PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 224	SOCIAL MEDIA MANAGEMENT	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Course Content	Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To understand the effect of technological and socio-cultural changes on communication, job search behavior. The benefits that social media can provide to the Marketing function. The maximization of these benefits. Social Media tools and technologies, their development trends

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Assignments	2	7	14
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	İSMAİL ÇELİKAK
Details	2022-2023 Spring	1	İSMAİL ÇELİKAK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 224	SOCIAL MEDIA MANAGEMENT	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer İSMAİL ÇELİKAK	icelikak@pau.edu.tr		BEMYO E0007	%70

Goals		Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Content		Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.

Topics

Weeks	Topics
1	Social media definition, history, differences from traditional media and web technologies
2	Features of social media
3	Social media theories
4	social media marketing
5	Influencer marketing
6	Midterm
7	Social media management
8	Social media optimization
9	Content development and management strategies in social media
10	Content development and management strategies in social media
11	Opportunities and challenges of social media
12	Critical approach to social media
13	Critical approach to social media
14	final exam

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student