PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 202	MARKETING COMMUNICATION AND MEDIA PLANNING	3 + 0	4th Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To comprehend the importance of media concept and media planning from the view of public relations and publicity, to comprehend media planning process and having ability of practising it
Course Content	Media Planning, general principles off planning, to determine target markets, to accord of media with market, to compare media objectives, media mix, strategies of media mix
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Teaching basic concepts of media planning
2	Gaining the ability of transmitting right message to right target group

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	5	3		4
LO 002	5	5	5		5
Sub Total	10	10	8		9
Contribution	5	5	4	0	5	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Assignments	1	14	14
Mid-terms	1	10	10
Final examination	1	10	10
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 202	MARKETING COMMUNICATION AND MEDIA PLANNING	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0007	%70

Goals		To comprehend the importance of media concept and media planning from the view of public relations and publicity, to comprehend media planning process and having ability of practising it
Content		Media Planning, general principles off planning, to determine target markets, to accord of media with market, to compare media objectives, media mix, strategies of media mix

Topics

Weeks	Topics
1	Relations between Marketing, Advertisement, Media Planning
2	Relations between Marketing, Advertisement, Media Planning
3	Steps of Media Planning
4	Steps of Media Planning
5	Basic Concepts at Media Planning
6	Media Measurement
7	Media Measurement
8	Objectives and Strategies of Media
9	Objectives and Strategies of Media
10	Comparison of Different Advertisement Channels
11	Comparison of Different Advertisement Channels
12	Media Planning at Online Channels
13	Cost of Media and Procurement
14	Course Repetition

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student