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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 207CORPORATE AND VISUAL COMMUNICATION2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To explain the concept of corporate and visual communication and its importance. To introduce applications in the institutions. To gain ability to assessment as a whole corporate and visual communication and to take part at practices.
Course Content The basic principles of corporate and visual communication management in organizations, funtions, scope, job descriptions of corporate communicators, the role and position of corporate communications in the organization,case studies.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the concept and practices of corporate and visual communications.
2Gain the ability to design and implement in the field of corporate communication for organizations.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 00153 3    
LO 002555 5   
Sub Total108535   
Contribution54323000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Assignments12020
Mid-terms188
Final examination188
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 207 CORPORATE AND VISUAL COMMUNICATION 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr BEMYO E0007 %70
Goals To explain the concept of corporate and visual communication and its importance. To introduce applications in the institutions. To gain ability to assessment as a whole corporate and visual communication and to take part at practices.
Content The basic principles of corporate and visual communication management in organizations, funtions, scope, job descriptions of corporate communicators, the role and position of corporate communications in the organization,case studies.
Topics
WeeksTopics
1 Basic concepts of corporate and visual communications
2 Corporate Identity
3 Elements of corporate identity
4 Corporate culture, corporate image
5 Corporate Communications
6 Corporate communication
7 Corporate design and visual identity
8 Corporate design and visual identity
9 Corporate design and visual identity
10 Corporate communication functions
11 Corporate communications in the Internet age
12 Corporate communications in the Internet age
13 Corporate Reputation management
14 The sample applications
Materials
Materials are not specified.
Resources
ResourcesResources Language
Prof. Dr. Ayla OKAY, Kurum KimliğiTürkçe
Prof. Dr. Ferruh UZTUĞ, Kurumsal İletişimTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes